Brands that don’t buy enough Twitter ads will lose verification
theverge.com
another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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"Well, PepsiCo, you didn't buy enough ads this month, so we're gonna have to drop your verification."
He really is just doing his damnedest to show us how stupid he is, isn't he? And I suppose when it all falls apart, he's gonna run to daddy in his emerald mine and ask for bail out funds?
When it all falls apart, he doesn't need a bailout. He leaves his investors holding the majority of the lost equity, pays off his portion, writes it off and carries it forward, and uses it to reduce his tax bill in upcoming years when he'll have a bunch of government contracts.
All of this looks stupid if you assume he's trying to run a profitable business. But he's not. He's moving cash flow through as many other of his own ventures that he can, and he'll cannibalize the rest. The only people who will actually lose money are normal citizens who will have to make up the list tax dollars.
No. He will run to the government, so you and I will have to bail him out.