Uber CEO balks after a reporter tells him the cost of his 2.9-mile Uber ride: 'Oh my God. Wow.'

There was speculation that the algo takes several features into account not just time. Things like battery life, distance from frequent locations, etc. So for instance: profile is a young lady, she is on 10% battery and is several miles from home at an entertainment hub like a nightclub/concert so jack the fare up cos she’ll take it regardless, type stuff.

I used to have a very unreliable Jeep that would break down for weeks at a time. I bit the bullet and ubered to work. I have screenshots showing the fare climbing over the course of a week to six times the original price for the same trip as the algo learned that I needed to work and did not have a car.