Google's New Web Environment Integrity Proposal Dismissed by Brave, Mozilla, and Vivaldi

Nils@feddit.de to Technology@beehaw.org – 951 points –
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I believe I remember they had a crypto thing going on

they will show you their own ads through operating system notifications, but without collecting your personal data to do so. the program is also entirely opt-in and is thus disabled by default, so the user has to knowingly and willingly enable it.

without collecting your personal data to do so.

Meaning the ads will be significantly lower quality. I doubt they have anywhere near as good performance as regular ads, meaning they'll likely have sketchier ads that are willing to pay more to reach a less specific audience.

They also "pay" an absolute pittance if you have them enabled — something like 2 cents per ad, if I remember my calculations correctly. Literally nobody should be considering that trade worth it.