This is one of these problem with multiple unsolvable issues:
people are used to ad block and won't change
the price is too high for part of the population (-> ad block for part of them)
$1/month, $10/year would attract new paid account but not that much
people can't afford/don't want a subscription everything
users don't see any value in it
a fraction of the paid will go ad block with the price increase
people will circumvent the ad block block
capitalism
...
They already solved it. Premium was way cheaper before they started bundling it with Music which is just utter garbage. I’d pay like 5€ / month for YouTube Premium without Music IF the experience was actually good and they didn’t shove shorts in my face everywhere like that non-dismissable panel that breaks up my subscriptions now.
I think a lot of people would subscribe if they had a lower price tier where they have a reduced amount of ads (like an ad every few videos). Without ad blockers, youtube is unwatchable, you get more ads than you would on TV (where in many places ads are legally capped at around 15mins/hour).
I think they are likely to pull a Netflix and create a lower premium tier with ad support and missing other premium features like picture in picture
This is one of these problem with multiple unsolvable issues:
They already solved it. Premium was way cheaper before they started bundling it with Music which is just utter garbage. I’d pay like 5€ / month for YouTube Premium without Music IF the experience was actually good and they didn’t shove shorts in my face everywhere like that non-dismissable panel that breaks up my subscriptions now.
I think a lot of people would subscribe if they had a lower price tier where they have a reduced amount of ads (like an ad every few videos). Without ad blockers, youtube is unwatchable, you get more ads than you would on TV (where in many places ads are legally capped at around 15mins/hour).
I think they are likely to pull a Netflix and create a lower premium tier with ad support and missing other premium features like picture in picture