Burek King loses battle for the crown to Burger King - SWI swissinfo.ch

fne8w2ah@lemmy.world to World News@lemmy.world – 32 points –
Burek King loses battle for the crown to Burger King
swissinfo.ch
4

Therefore, consumers could wrongly believe that Burger King was trying to reach a new target audience by offering bureks, the court found. Burek, or börek, is a patty filled with meat or vegetables originating from Turkey and the Balkans.

No. Nobody is going to believe Hungry Jacks is going to open a separate chain to sell a Turkish food.

What were they thinking, it was almost identical to the burger king brand identity