Apple could force a 111-year-old fruit company to change its apple logo

lostwonder@beehaw.org to Technology@beehaw.org – 227 points –
Apple could force a 111-year-old fruit company to change its apple logo
androidauthority.com

Apple wants to claim depictions of actual apples.

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Leave it to "Android Authority" to throw a shit fit over a nothing story. Apple lost this application in 2017, and will almost certainly lose this appeal filed in April. Yes, it's silly, but this article makes it sound like Apple is committing some sort of unspeakable crime, which it isn't.

Calm down, everyone.

The crime that these corporations are committing is robbing the public of it's own iconography, or trying to anyway.

hahahahahaha, hilarious.

first of all, this isn't a crime. second, nothing has happened yet-- and, even if the Swiss government rules in favor of Apple, they would be the ones to blame for allowing it. All Apple did was ask. Finally, that other company's logo does not belong to the public-- it belongs to that other company.

hahahahahaha, hilarious.

It's fine that you disagree, but can you at least try to not be condescending.

Honestly, reading this person's replies is repulsive. What a total jerk. Imagine suffering through a social event like a dinner party with someone like that. Condescending is an understatement.

this isn't some opinion over which there is a "disagreement". it's a matter of fact, and what was said was false. when someone makes a statement so ridiculously false, I cannot help but to laugh. Lies do not deserve respect.

what I find curious is that you would criticize me for calling out the falsehood rather than the person making it.

I don’t think the commenter meant that Apple was literally committing an actual crime backed by a law lol

I did not criticize you for calling something out. I criticized you going after the person by being condescending, it's bad form in a discussion. Similar to pointing out spelling mistakes.

Apple is forcing another company and the tax payers to waste time and money because they think they own the entire world. They should be barred from using the courts for any intellectual property matter because they keep abusing it.

Apple is doing no such thing. What they are doing is pursuing their rights under Swiss law, and if you have a problem with that, take it up with the Swiss government for writing their IP laws the way they have and with the Swiss courts for not dismissing their appeal out-of-hand.

It's peak entitlement to call something "abuse" simply because of your grudge against apple for doing something you happen not to like.

Important not from that article:

It’s not the first time we’ve seen big tech companies attempt to trademark common terms or goods. However, a study by the Tech Transparency Project found that Apple filed more trademark oppositions over a three-year period than Amazon, Google, Microsoft, and Facebook combined.

If you think trademarking of common terms is a bad thing at all, apple seems to be the worst among big tech firms.

P.S. this "Android Authority" article put apple in the correct light in my opinion after reading it, and I use a lot of Apple products.

this whole argument is preposterous on its face to blame apple for anything when the problem is the laws which allow it. where's the outrage for the swiss apple company with their trademarked apple logo? nowhere.

you hate apple, and that's the source of the outrage and why you blame them rather than the courts and legislatures for their crappy IP laws.

By this logic, if there's a law somewhere that unintentionally allows them to crush orphans, they aren't malicious to do so.

Apple and other corporations lobby for this kind of crappy IP law, so they can sue people.

Apple expanded into this market recently and are pretending to be the incumbent apple themed brand in that space in the whole world.

By this logic, if there’s a law somewhere that unintentionally allows them to crush orphans, they aren’t malicious to do so.

That's not logic, that's a logical fallacy:

False equivalence

A false equivalence or false equivalency is an informal fallacy in which an equivalence is drawn between two subjects based on flawed or false reasoning. This fallacy is categorized as a fallacy of inconsistency. Colloquially, a false equivalence is often called "comparing apples and oranges."

or in this case, comparing a copyright claim to mass child murder... also...

Apple and other corporations lobby for this kind of crappy IP law, so they can sue people.

prove that Apple lobbied the Swiss government for this law or for a favorable outcome. I'm pretty confident that you can't, and that you're making up this claim because you can't make an argument without fabricating claims

Apple expanded into this market recently...

Apple products have been available for purchase in Switzerland for decades.

...and are pretending to be the incumbent apple themed brand in that space in the whole world.

i don't think you know what the word "incumbent" means, but you not liking apple or the fact that they're prolific or popular is not tantamount to a crime. it's pretty entitled to claim that your personal opinion should have any bearing on the legality of another person's or company's actions.

Apple lobbies for laws that benefit them all the time. Note that this is a general statement, and not about their activity in Switzerland, just like my previous statement.

https://www.washingtonpost.com/technology/2020/11/20/apple-uighur/

https://readsludge.com/2023/01/23/apple-spent-record-amount-on-lobbying-as-it-fought-antitrust-legislation/

https://mobilesyrup.com/2022/03/16/apple-google-lobby-group-backs-weak-us-privacy-laws/

https://lobbycanada.gc.ca/app/secure/ocl/lrs/do/clntSmmry?clientOrgCorpNumber=363634&sMdKy=1627941425600

Apple watches have not been available for decades.

I'm trying to convey that Apple is an exploitative company. If this offends you, that's weird, is your laptop the lynchpin in your personality?

I'm sorry for triggering you I'll try to be more sensitive of your needs.

I'm sorry for triggering you I'll try to be more sensitive of your needs.

Dude fuck off with that shit. Have an intelligent conversation or get the hell out of here.

Except none of that is in Switzerland. Thanks for proving that you don’t know what you’re talking about and are making things up as justification for your hurt feelings.

I guess I am making things up, I thought this was a watchmaker.

The article tries to push the narrative that Apple is going after small family farms too, I doubt Apple even knows the farm exists. Not to mention under Swiss and basically every other trademark law they aren't even allowed to trademark apples in general, it only grants its owner exclusive rights within a specific class of goods or services.

The article is total ragebait.

Except if it's trying, then it is trying to commit a crime. If they lost, they lost. But, they're back to try and steal it again.

You obviously don’t understand the definition of the word “crime“. Causing you personal offense isn’t a “crime,” lol.

It shows the intent of the company and the lack of morals. They are assholes. It's that simple.

so, when rational argument fails you, you just devolve to swearing and name-calling...

In my mind, it's criminal to attack this company. I'm not a lawyer of course, but if they failed once and, are trying again, it shows how aggressive they are. I feel the other company should be able to sue Apple for their aggression and obvious false claim. When something is as clearly false as apple's claim, then it really does fall into bullying, and again, in my mind, criminal activity. A serial corporate aggressor should be labelled criminal and I guess it's up to the other company to see if they feel it's worth suing to prove Apple are criminal or not, and I suspect with the sheer size of Apple, it probably won't happen. Oh, and I have no problem calling them out for how their behaving. They're bullying this company, they're groundless in their false claims, and yes, they are assholes for it. Calling a company out for this kind of behaviour is pretty normal. Look at reddit right now.