BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

L4sBot@lemmy.worldmod to Technology@lemmy.world – 1790 points –
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
thedrive.com

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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I mean why did anyone buy a BMW during that time? Just worldwide no one buy any BMWs for five or ten decades. Let the brand tank.

I think you misunderstand the kind of person the brand attracts

Hardly. I love BMW cars in terms of performance and other things. Never once thought ohh no I want heated seats, steering wheel or whatever. Just a nice car to drive. Yeh other cars are nice to drive but good luck finding rwd that's not a supercar.

Your statement would probably apply better to new Range Rovers though.

I was just taking the piss. I don't know anything about cars; I just take the train

Yh no worries, wish the train's in the UK were good. Can't beat them.

Because other cars have blinkers, and you buy a BMW because you are convinced you are buying a car without a turn signal

It's interesting that people are surprised at these seatwarmers when they've only been offering indicators as aftermarket upgrades for decades and yet no BMW owner chose to buy them.

BMW owns MINI, and MINIs are special. I'm never gonna subscribe to heated seats or anything like that, but I'm also never gonna own a full sized vehicle if I can help it, and MINI makes some of the best compact cars on the market.

They're no longer that compact.

And soon they'll have subscription features!