Google used to have really robust tools for keyword research. They were even useful for finding overlooked niche subjects that paid well as an AdSense publisher. But as far as I can tell, they've completely removed those tools, instead pushing ignorance and "trust us" messages.
They still have a relatively good keyword research tool within the Google Ads interface, but I think I recall the stats are nuked unless you're actively paying money for an ads account.
Google used to have really robust tools for keyword research. They were even useful for finding overlooked niche subjects that paid well as an AdSense publisher. But as far as I can tell, they've completely removed those tools, instead pushing ignorance and "trust us" messages.
They still have a relatively good keyword research tool within the Google Ads interface, but I think I recall the stats are nuked unless you're actively paying money for an ads account.