Unity apologises.

cypher_greyhat@lemmy.world to Technology@lemmy.ml – 112 points –
Unity apologizes for controversial new pricing scheme, 'will be making changes to the policy'
pcgamer.com
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Let's look at what are they apologizing for: "for the confusion and angst ... [the policy we announced] caused". Not for the policy itself. Right, "we're sorry you got mad".

And what are they going to do about it? "making changes"

As far as corporate non-apologies go, this is definitely one of them.

Business speak apology PR might work on the average gamer.

This is businesses he tried to screwed over.

But it just goes to show that some CEOs have no idea what their product does.

His product sells ads. There's a game engine in there somewhere to get people through the door, but that's not what he considers the product.

Yeah, there was no "confusion." They meant what they said the first time.

Believe people when they tell you what they are.