YouTube's plan backfires, people are installing better ad blockers

ijeff@lemdro.id to Technology@beehaw.org – 305 points –
YouTube's plan backfires, people are installing better ad blockers
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I wonder how business owners feel about their advertisements being weaponized to push people toward subscription plans that eliminate advertisements.

Google doesn't give a shit what their advertisers think. It's not a "please buy our ads" situation, it's a "where else would you advertise online, you stupid fuck?" type of situation.

Google reached that position by keeping the platform pleasant till no one else was left standing. That should be an antitrust activity in any free market. Remember this when you see Google gaslighting you about the moral implications of using adblocks.

People that were running ad blockers were not seeing ads and business owners were not paying for those blocked ads. So I don't see why they would care at all.

True, but people who used to be served one ad per video are now being served 4 or 5, which both lessens the value of each individual ad, and gives more incentive to get rid of them with premium