Instagram's monthly subscription
To be clear: I prefer to pay for things instead of having to see ads but 13€ / month!? For a meta product that has inherently user-hostile design patterns even without ads?
Who does this appeal to?
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I’ve never used IG but I feel like it would be a $3.99/month type of service. This price just tells us they are making way more than that serving ads or that your ad data alone is worth a decent bit of cash.
It's a $0 per month type of service, even without ads.
It's a -$10/month type of service, they'd have to pay me in order to use it... and they'd still be making money on the data and ads.
It's weird in that most users would value it at $3.99 a month, but the average user also scrolls for several hours a month, with each one of those hours packed with ads.
This equates to way more than $4 in revenue a month.