YSK: Social media platforms attach trackers to the end of share URLs (which you can and should delete)
Why YSK: Trackers don't do good for anyone except the platform, and they're not necessary to view the content in the URL.
It's courteous to not subject the recipient (most likely your friends and family) to this tracking. You're already sending them to the platform, which is tracking them in other ways. But you can help reduce that tracking by removing everything after the ampersand in the URL. Here are some examples.
Twitter example
URL: https://x.com/CookieSlayers/status/1623712884902567937?s=20
The s=20 is a Twitter-specific parameter to show that the tweet was copied from the web app. s=46 is iOS, and I can't remember what Android's code is. This is a relatively clean link, but there are some links that'll concatenate unique identifiers, like: https://x.com/CookieSlayers/status/1623712884902567937?s=20&t=Fn47fnSDJUD74bd9.
In this case, you'll notice there's also a &t= parameter, which is a unique identifier to the person who shared it.
The only part of the URL you need is https://x.com/CookieSlayers/status/1623712884902567937.
Instagram example:
URL: https://www.instagram.com/reel/CzP877du2EB/?igshid=MzRlODCFWFlZA==
The only part of the URL you need is https://www.instagram.com/reel/CzP877du2EB.
TikTok example
You'll notice TikTok's is a lot more readable in terms of what the URL contains.
The is_from_webapp parameter is self-explanatory, as is the sender_device, and then there's the identifier that's unique to you. In this case, 7302915057791436331.
The only part of the URL you need is https://www.tiktok.com/@inthepaintcrew/video/7301348328602717482.
The best route^1^ would be to use privacy-respecting frontends, but if you don't, simply deleting everything after the ampersand goes a long way.
^1^The best route would actually be to not use/reward platforms that are literally destroying humanity, but we're not there yet, so... in the meantime, let's just try to decrease the tracking and stop subjecting our friends and family to it as much as possible.
Google search does it too. Hangouts used to. Not sure about Messages and other Google services.
Fuck Google AMP as well.
Thankfully haven't seen AMP links posted to lemmy in a loooong time. At the beginning of the migration it was pretty painful though, had to use some de-amputator website to fix the links since there was (and still is) no bot to handle them
Even Wikipedia does it. I think it's to see what platforms people are using it on
Keep in mind, there are many valid reasons for tracking or things that can be utilized to track or fingerprint you. I however feel there's no transparency, there is often no basis for trust for these websites and I feel they share/sell data with reckless abandon so it is from that angle I approach issues like these from.
Oh for sure, I don't mind it at all that Wikipedia puts a referrer in the end to indicate what platform the link is shared from. Of course that's far cry from proper tracking and whatnot.