What DID Apple innovate?
Genuine question.
I know they were the scrappy startup doing different cool things. But, what are the most major innovative things that they introduced, improved or just implemented that either revolutionized, improved or spurred change?
I am aware of the possibility of both fanboys and haters just duking it out below. But there's always that one guy who has a fkn well-formatted paragraph of gold. I await that guy.
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Nobody has mentioned the scroll circle thing on the iPod. Not sure if you’ve ever used one, but that made it so much faster to navigate.
Also, Apple started the touchscreen phones revolution.
I don't know about the iPad things because I'm not interested in the tablet format in general.
But touchscreens were already a thing before the iPhone. Apple just took them, polished the UI a bit and used their already influential position with iMac and iPods to commercialise the product.
I wouldn't call that innovation, just having good brand recognition and a great marketing campaign.
I always thought that was one of the dumbest things about an iPod.
Would've much preferred to just have simple buttons.