But my company absolutely has a dedicated target audience we boast about to potential advertisers.
"+1"
'Haha, no, really, what is it?'
Checks internet
Makes the tea once everyone has finished laughing
But my company absolutely has a dedicated target audience we boast about to potential advertisers.
Apparently this was their AM feed and most people listen to their FM feed. And they'd been doing maintenance lately where they'd be down for days at a time, so may not have seemed unusual.
Plus they're a really small station and their listener base skews old and people are kinda apathetic.
The bigger problem I guess is that they themselves appear not to have been doing anything to monitor the signal as required by the FCC. But I really doubt they get audited much or ever.
They have a 100+ mile range and often the same content will be broadcast on a different frequency by other towers. A lot of people would have just switched to the other frequency and moved on with their lives. You might have three frequencies to choose from for the same content.
TIL the 1 at the beginning of numbers designates that they are US based