The blackout is starting to have a financial impact on Reddit, but we must stay dark!

Jessica@lemmy.world to Lemmy.World Announcements@lemmy.world – 1068 points –
Ripples Through Reddit as Advertisers Weather Moderators Strike
adweek.com

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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A new blackout tracker just dropped on the Discord: https://darktotal.com/

I’ve also been liking https://blackout.photon-reddit.com/

That’s very useful. I scrolled through the out of blackout list and was disappointed to find quite a few of my most-visited subreddits were public again

It almost makes me more upset that the subreddits are going public and makes me resist going back even more. It’s obviously having some sort of impact from that article about advertisers. Like, do mods really need to have their subreddit public that much? Go touch some god damn grass It’s irritating

Oh that's a great one as well! The graph bottom right tracking individual subs over time is super helpful

I love how this contrasts with the CEO statement that many subreddits would go back to normal after the 2 days