To me it means what it says... They had some expectations and they didn't reach it.
At the end I guess is open to interpretation, but expectations sometimes are out of reality... some times they go higher either to sell it to inversors or they simply over estimate...
I wouldn't go as far as reading as them saying it didn't sell well, more like they expected more....
But Ok I admit it could be considered as such...
As someone who deals with business analytics/ budgeting, "not meeting sales expectations" is a 1:1 translation to "bad sales." Sony has R&D, manufacturing, and other "static" costs that need to be recouped with more unit sales--decent isn't enough when you're balancing everything around great.
(This translates to much of peak-covid -> "post"-covid business decision backlash. So much short-term thinking based on the economy being temporarily on crack with everyone at home).
To me it means what it says... They had some expectations and they didn't reach it.
At the end I guess is open to interpretation, but expectations sometimes are out of reality... some times they go higher either to sell it to inversors or they simply over estimate...
I wouldn't go as far as reading as them saying it didn't sell well, more like they expected more....
But Ok I admit it could be considered as such...
As someone who deals with business analytics/ budgeting, "not meeting sales expectations" is a 1:1 translation to "bad sales." Sony has R&D, manufacturing, and other "static" costs that need to be recouped with more unit sales--decent isn't enough when you're balancing everything around great.
(This translates to much of peak-covid -> "post"-covid business decision backlash. So much short-term thinking based on the economy being temporarily on crack with everyone at home).