Weird that consumers tolerate surge pricing on Uber, but the mere mention of it on Wendy's and it's bedlam.
At least with Uber the point is to get gig economy workers picking up people in inclement weather, and is a much needed service by many. Nobody likes it but when you're stuck you're stuck.
Marketing and surge pricing was a thing from day one or almost.
When the public was learning about this new fangled ordering a car on your phone. Surge pricing was baked into that learning and a reasonable explanation for it given. (Encourage more drivers)
For Wendys, people have been buying fast food for 60+ years. And there is absolutely no reasonable explanation for surge pricing other than gouging the customer.
Weird that consumers tolerate surge pricing on Uber, but the mere mention of it on Wendy's and it's bedlam.
At least with Uber the point is to get gig economy workers picking up people in inclement weather, and is a much needed service by many. Nobody likes it but when you're stuck you're stuck.
Marketing and surge pricing was a thing from day one or almost.
When the public was learning about this new fangled ordering a car on your phone. Surge pricing was baked into that learning and a reasonable explanation for it given. (Encourage more drivers)
For Wendys, people have been buying fast food for 60+ years. And there is absolutely no reasonable explanation for surge pricing other than gouging the customer.