Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

Paulius@lemmy.world to Reddit@lemmy.world – 1818 points –

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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I'm genuinely surprised the Lemmy exodus has been as large as 3%. Reddit will be just fine. This isn't like Digg > Reddit.

I mean, this is actually a lot like Digg > Reddit, the same class of user has migrated. It's just that Reddit has long outgrown that techy/nerdy demographic. I doubt they'll miss us much.

Nor do I want that other 97% to follow us to Lemmy, especially.

For me personally it still needs to be far bigger though. On Reddit literally every bite of news was posted and discussed for many of the hobbies I have, large or niche. Yet on Lemmy some of my interests are barely represented nevermind being a reliable source of information and news.

Oh I agree with that! I also want to see fediverse grow.

What I meant was: I don't want Reddit.

Yeah, Reddit isn't going anywhere; but we are seemingly getting a viable alternative. Before, there wasn't really a viable alternative, which is why Reddit was comfortable making the moves it has, I think.

I can say what's helped me tremendously is finding a niche instance that aligns with your interests instead of the huge generic ones

Post it then! This reminds me of the olden days when I used to use fairly niche forums, being the person to start a thread was pretty common. Reddit was so big that by the time you found out about something someone had already posted it. Different times over here.

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To be fair, this just says that Reddit traffic is down. It doesn’t say where that traffic went. I assume that most people who reduced their Reddit usage didn’t replace it with Lemmy usage. Sucks for those people!

I share your sentiment up until the last bit which feels like gate keeping. There are enough healthy discussions coming from a lot of people outside of that demographic to make me want them to follow us here. Plus it's bad for reddit if they do. I worry about the negative effects, where quick and easy comments that are easier to digest get upvoted over well researched and thoughtful comments. But I'm hopeful that we can learn from the past and develop tools to better incentivize people to write thoughtful comments. I think the fediverse has the potential to help us avoid dumbification of content, but it also brings greater risk of creating echo chambers.

I'm not trying to be gatekeeper at all. But we are absolutely not ready for an overnight deluge of 100 Million users. Nor does Lemmy have the technology in place to combat shills, influencers, bots, scammers and all the other crap that would be here next week if all of Reddit migrated.

I really want the Fediverse to grow, but I want that process to be organic. I want the servers, apps, mod tools to grow with the users.

For sure! I only meant that it felt a little gatekeepy, was not intending to imply that you were. I share your worries.

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