It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
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What bougie venue you been to that uses anything more fancy than a clear solo cup? Every concert I've been to in the last... 5 years at LEAST has been either a plastic bottle with the cap removed, a clear plastic cup, or a liquid death.

At least here in Germany everyone is selling drinks (beer as well as Softdrinks) from the tap in cups with usually 1 or 2 euros as a deposit so people don't throw them to the ground and create a hazard

Often the cups are also branded from the band so I collected a couple over the years

Ah, a deposit. That makes sense, so it'll never happen here jn the states lol.

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