Ikea is rolling out its third round of price cuts in a year across thousands of products as it eases shoppers’ inflation pain

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Exclusive: Ikea is rolling out its third round of price cuts in a year across thousands of products as it eases shoppers’ inflation pain
uk.finance.yahoo.com
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Wtf is this? They inflated their prices throughout COVID and are now "pulling them back"?

Not to completely spring to IKEAs defense here, but I heard they really were affected by production and shipping problems during covid. It's reasonable prices would go up, and at least good that they are going down again.

Yes at least they bring them back down. Most companies just said fuck it, let’s keep the price jacked! Greedy Capitalism at its second worst. First worst is how they destroy the environment.

Lumber was especially affected during covid. Prices soared and demand was peak.

If 99% of the "wood" they used was lumber and not laminated compressed sawdust and cardboard, that would make sense

It's a trick. It has to be. Some way, some how...

The trick is to draw people from buying furniture from the big box store to their store and still more to the growing population that is now price conscious.