EA wants to place in-game ads in its full-price AAA games, again
techspot.com
EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.
You are viewing a single comment
I hope gamers will unite. Though it seems far more likely that kids will just buy it because "wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram".
Get off the gaming market EA.
I can't believe I'm actually going to have to become a retro gamer. Sigh.
Or you know, indie.
The real answer here. Indie scene is BOOMING
Once you discover the sea of great indie games you won't even care what AAA is doing anymore. Some of the AAA games remove cash shops after the game loses relevance anyway, like Shadow of War, meaning you get rewarded for not buying the game until it is 90% off.
gamers, unite!
Something tells me they will, at least it's on the latest generation to step up.
Previous generations of always pushed back against this, and won.
~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~
Pretty sure the Hell Divers 2 backlash was the only time I've ever seen gamers win over a corporation. Blizzard fans have made me absolutely cynical about gamer boycotts.
There's been others, over the decades. This isn't the first time they tried putting ads into games. All the other times were pushed back successfully.
True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.
~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~
Was it or was it just poorly implemented and the metrics were looking good for the companies buying the ads? Not sure Microsoft firing Bobby because he was a bad leader or just cause it's an easy way to trim fat and make the purchase look better for their investors.
Yes, and consider what insane amount of pressure was necessary to achive this. Over 200.000 negative reviews for HD2. That makes it very unlikely to happen again. It shows how little gamers can achieve and how little their concerns are heard if they are not accumulating to a critical mass.