The blackout is starting to have a financial impact on Reddit, but we must stay dark!
adweek.com
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
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I wish the acronym CPM was defined. Maybe I overlooked it.
Cost per thousand. They don’t define it, because it’s a common metric in advertising.
Yup
https://advertising.amazon.com/library/guides/cost-per-mille
The constellation of thousand, mille and million will probably confuse people until the end of time.
And Milliarden :)
now don't confuse them with other languages :-D
CPM probably means Clicks Per Minute.
It's the price for a thousand impressions of your ad. So, for every thousand times your ad gets displayed to a user, you pay the CPM amount. CPM is short for cost per mille.