Apple refuses to call Apple Intelligence 'AI'

corbin@infosec.pub to Technology@lemmy.world – 265 points –
Apple refuses to call Apple Intelligence 'AI'
engadget.com
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Let's be honest. They certainly plan to, but first they're gonna see if saying "Apple Intelligence" a bunch is going to convince people they actually did something innovative.

We’ll see how it pans out. As of now I don’t know of any phone manufacturer doing on-device AI… so??? Is that innovation?

Google has been doing on device stuff since at least the pixel 3

I mean the biggest innovation here isn't the "AI" (partially "on-device" or otherwise). It's exposing the apps action hooks to the model.

Ok, so either way, there’s innovation no?

I get the “Apple bad” thing but come on, they actually ARE doing something here

I dunno if 'Siri but functional' is good enough to get points from me. That said this is definitely good for the industry

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