To play devil's advocate, it's not just the delivery that's included in those costs. It's also the development and maintenance of the ordering platform, vehicle maintenance, etc.
Edit: thanks for the downvotes even though I specified I was playing devil's advocate. Also, in the Netherlands, pizza companies provide their own vehicles which seems normal to me.
Vehicles are generally owned and maintained by the driver. Also, these charges long predate the digital age. They pass them off as paying for maintaining a shitty app for ordering, but it is just a convenience fee, extra money they can make off those of us who are too busy, tired, stuck, or lazy to go pick it up. Always has been, always will be. Proof: if I go the old school way and call in to order it directly they still charge it.
Exactly one pizza place I've worked at (pre online ordering) had an adjustable delivery charge based on mileage that went entirely to the driver. However that was a Mom and Pop shop so it doesn't count for this conversation about corporate pizza.
The pizza place doesn’t pay for the vehicle’s maintenance, usually.
To play devil's advocate, it's not just the delivery that's included in those costs. It's also the development and maintenance of the ordering platform, vehicle maintenance, etc.
Edit: thanks for the downvotes even though I specified I was playing devil's advocate. Also, in the Netherlands, pizza companies provide their own vehicles which seems normal to me.
Vehicles are generally owned and maintained by the driver. Also, these charges long predate the digital age. They pass them off as paying for maintaining a shitty app for ordering, but it is just a convenience fee, extra money they can make off those of us who are too busy, tired, stuck, or lazy to go pick it up. Always has been, always will be. Proof: if I go the old school way and call in to order it directly they still charge it.
Exactly one pizza place I've worked at (pre online ordering) had an adjustable delivery charge based on mileage that went entirely to the driver. However that was a Mom and Pop shop so it doesn't count for this conversation about corporate pizza.
The pizza place doesn’t pay for the vehicle’s maintenance, usually.
So young. So naive.