YouTube tests server-side ads to make your coveted blocker obsolete

downpunxx@fedia.io to Technology@lemmy.world – 691 points –
YouTube tests server-side ads to make your coveted blocker obsolete
yahoo.com

YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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Commercial detection systems exist already although I couldn't vouch for their efficacy. How they will integrate with streaming however is another question.

I for one am excited for this phase of the cat & mouse game, as solving this challenge means keeping the monkey off our backs for good while longer.

Google Summer of Code 2015

Ah, the irony.

It might even be a bit simpler than that, as YouTube's going to have to mark segments as adverts somehow so you can't just skip past them.