YouTube tests server-side ads to make your coveted blocker obsolete

downpunxx@fedia.io to Technology@lemmy.world – 691 points –
YouTube tests server-side ads to make your coveted blocker obsolete
yahoo.com

YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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Server side ads sound more expensive for Google to me. I'll just use some future plugin that blacks out the screen or whatever if it comes to that.

Sounds like a price increase is coming our way!

They are coming your way for sure. Cause I'm not paying a dime 😉

Wouldn't sponsorblock be enough?

No, the ad timings will vary

In fact, it's likely that it might fuck over SB in general, if they don't compensate for it