YouTube tests server-side ads to make your coveted blocker obsolete
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.
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For the same reason Vines did.
I would argue it's more about consumerism and fin tech business ideas now, tik Tok nowadays has a bunch of shops, it's kind of the end stage of this sadly
It still blows my mind that Vine failed to monetize themselves properly. Like, how did they fuck that up.