Starbucks is reeling as customers go elsewhere, sales decline

return2ozma@lemmy.world to News@lemmy.world – 533 points –
Starbucks is reeling as customers go elsewhere, sales decline
nbcnews.com
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They never will though. Recently, they had "expert tasters" test how long their espresso shots tasted good, and their result was that "Starbucks espresso shots last up to 90 seconds." This just so happened to take place right as they started introducing a new system on how to sequence drinks while on the espresso and cold beverage bars lol.

(Also, as a footnote, Espresso shots die after 5-10 seconds; the crema just dissipates after then, making the shot taste acidic)

So, off topic, but are you saying that I’m to drink a scalding hot, freshly pulled shot within 10 seconds!?

Not exactly? Traditionally, it's served in a 2oz cup and you would slurp it to coat your tongue and get all the flavors while not outright burning your tongue. Over at Starbucks however, we tend to pour steamed milk or ice on top to shock the shots and make them stay at one taste. A good example is a plain iced doppio espresso: it's just ice poured over two shots, with sugar, syrup, and cream to preference.

(Also, as a footnote, Espresso shots die after 5-10 seconds; the crema just dissipates after then, making the shot taste acidic)

Espresso shots "dying" within 10 seconds is a myth, apparently started by Starbucks' training funnily enough. The flavour of a shot definitely dies down as it gets cooler and the crema dissipates, but it's a matter of minutes rather than seconds before a shot tastes bad.

Heck it takes more than 10 seconds to get the drink to the clients in every café I've worked in. If espresso dies after 10 seconds, I have never served a good espresso. I've also apparently never had good espresso at work, because I swear every damn time I pull a shot for myself a client comes right in before I can take a sip :P

When I read that comment the first time, I misunderstood, and thought they were saying espresso was over-extracted after 10s, dead after 90.

I know starbucks isn't amazing, but 90s extractions would be a whole other ballgame!