Elon Musk Apparently Managed to Sue Unilever Into Advertising on X Again

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Elon Musk Apparently Managed to Sue Unilever Into Advertising on X Again
gizmodo.com
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Those with deep pockets can threaten expensive legal action even if they know they won't win, simply because those without deep pockets cannot afford to fight the legal battle without going bankrupt.

but its unilever. they have nearly unlimited funds to fight musk... if they wanted to

i suspect they just didnt want the unilever name and its bazillion brands brought into public lawsuits for marketing reasons

Oh, I know nothing about Unilever specifically, you may be right. In either case, the basic "Cost not worth the price" reasoning still applies.

You probably know some of their brands

... a lot of those are repeated multiple times?

Yeah, I was like, "Wow, I didn't know Slim Fast was from Madrid. Wow, I didn't know Slim Fast was from Vladivostok. Wow, I didn't know Slim Fast was from Anchorage. Wow, I'd didn't know Slim Fast was from Tiksi. Wow, I didn't know Slim Fast was from Chihuahua. Wow, I didn't know Slim Fast was from Jaipur. Wow, I didn't know Slim Fast was from Alert...."

"Waaaaiidaminute..."

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you spelled 'losing potential profits not worth fighting nazis' wrong

Yeah, I mean, that's the gist of it. Corporations are utterly amoral and value only profit, not things like "not helping genocide along" or "preventing fascism".

See my response to @Docus. They own half the brands in half the houses in the world.

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