POCO is rebranding the Redmi 12 5G days after it went official

MHcharLEE@lemdro.id to Android@lemdro.id – 32 points –
POCO is rebranding the Redmi 12 5G days after it went official
androidauthority.com
9

The mess with branding, models is one of the reasons turning me away from Xiaomi.

Major one for me is their software. No matter the cost, I don't think an Operating System should be crafted in a way that sneakily consumes user data and delivers ads to the user by default. Not on the lockscreen, not in the notification tray, not in the system apps like the file browser. Also, transmitting requests in incognito mode to their servers by default, can you really trust them?

https://thehackernews.com/2020/05/xiaomi-browser-history.html?m=1

That should mean better software dev (ROMs etc) though? One device to build for, despite the different names.

No really. They are still a bit different - white-labeling, launcher etc.

What would be much better is: do not bring same or mostly the same device to market as multiple models of multiple brands. One hardware - one name.

I kind of like Xiaomi phones, but their branding is a mess. Nearly identical phones with completely different names and labels... Absolute confusion.

You should just compare xiaomi phones based on price and ignore the model numbers. Depending on your location, there may be deals for certain poco or redmi models that make it easier to choose.

Well given Xiaomi's history of rebranding it's older series phone and launching them as new.

The only reason you should buy Xiaomi phones is to slap them with Custom ROM as soon as you get them. But given their recent track record of delayed kernel release, it's not looking too bright for them.