Embrace, extend, extinguish.

Briongloid@aussie.zone to Lemmy@lemmy.ml – 37 points –
i.imgur.com
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Google and Apple tit-for-tat adding features to browsers and the never-finished living standard are the most egregious examples of this. They are very slowly strangling the web to death by making it impossible to make a browser except to increase a large corporation's profits.

Also works with "create a new open-standard" and then do the same (Matrix and Bluesky come to mind).