I've been blocking ads for so long that actually seeing them feels perverse
I use ad blockers and open source privacy focused software whenever I can but occasionally I have to use computers that don't belong to me or an older phone where my usual applications aren't installed and seeing all the advertisements just feels dirty and dystopian.
I think the worst ads are the text to speech ones that say "Download this app today". The unblinking energenic people saying you can make a living at home are probably a close second.
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I've wondered how businesses advertise anymore because I never see advertisements. I don't watch TV. I don't listen to radio. I have ad blockers on my devices. I just assumed most people used as blockers too.
there's always the boomers who can't do it/don't know it's even possible and others that know nothing about computers that they can prey on
Paid sponsorships mostly, since sponsorblock can't do anything without anyone marking a segment as an ad, you will see it in a video eventually.