Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report

geosoco@kbin.social to Technology@lemmy.world – 540 points –
Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report
eurogamer.net

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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There should be a law against offering something for free for a long time, until many other businesses rely on it then make it pay to a point of breaking all those businesses. It’s one thing changing the price of a product that’s customer facing but if you market to other businesses that’s not okay. I guess it’s up to businesses to look in the contract for a clause that states that the product will be free forever or that they need X time warning before making it pay.

Changing from free to paid is fine. Doing it retroactively is not.

Once a game is in development using their product the terms need to stay the same.

I disagree. If you state that it’s free until X bench make and you make the change after that benchmark it’s fine. If you don’t, then users should be able to seek compensation

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