X runs ‘timeline takeover’ ad promoting anti-trans film

Jure Repinc@lemmy.ml to Technology@lemmy.world – 348 points –
X runs 'timeline takeover' ad promoting anti-trans film | TechCrunch
techcrunch.com

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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Can we please just stop talking about the clown in command, and his dogshit bigoted platform?

And how is this even about technology anymore?

It is about an abuse of technology so it is relevant

Everyday there is some "tech news" about X. These are not tech news anymore. How is a trans film promotion tech news? Where is the technology in this? This is just drama news at this point.

So, any news regarding a tech company is not, in your eyes, "tech news"?

That's right. I think of tech news to be about the technology not about some political, racist, transphobic, etc... things. If it was actualy about tech then so be it but this ain't it chief.

I'm sure if we ignore him, he'll just go away. That's how this works, right?

And also can we not mention the things they want mentioned on the internet?

Let’s spread the hashtag to multiple websites… that’ll prevent it from trending!