DRAM And NAND Chip Makers Are Determined To Drive Up DDR5 And SSD Prices

floofloof@lemmy.ca to Technology@lemmy.world – 428 points –
DRAM And NAND Chip Makers Are Determined To Drive Up DDR5 And SSD Prices
hothardware.com
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Nobody is buying so let's increase the price. Makes a lot of sense. Good job guys.

If people generally atent buying, there’s still People that need to buy (businesses, oems, etc)

They’re just doing the ol covid ratchet. Tightening the thumbscrews on the people who can’t opt out.

Doesn’t affect their bottom line much if nobody’s choosing to buy.

Yup, Meta is buying $9 Billion of GPUs but no SSDs. Nope!

They drastically increased production after covid, and then with inflation and the economy slowing down, demand crashed, meaning they had a fuckton of NAND and nobody to sell it to. They needed to get rid of it so they sold it all at a steep discount below the break even mark, losing billions of dollars in the process (I don't think any NAND manufacturer had a profitable 2023?). Now, they're cutting back production to profitable levels that actually meet demand, so prices will increase and return to normal.