It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
nbcnews.com
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I mean, buying a bottle of water is at least a dollar too.

At the super market? I pay 0,29€ for 1,5l or 0,15€ for 0,5l.

If it is at a gas station 1$ seems really cheap though.

Agreed, but you won't find this stuff in a gas station for $1. That's not how you make a billion dollars.