It’s just water in a can. How did Liquid Death become a billion-dollar brand?

return2ozma@lemmy.world to Not The Onion@lemmy.world – 362 points –
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
nbcnews.com
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It’s only a dollar here

for... water.

This is the baffling part. I live in a country that periodically grades the taste of regional water supplies, in addition to testing for solids and the usual. And I live in a part of that country consistently known for really great-tasting tap water.

It's baffling that they'd sell water in a can. Please don't tell me it's bottled in Atlanta, where they bottle the worst-tasting coca-cola in the world, or it'll be extra-baffling.

Maybe the appeal is the "cool factor". Here's 2 examples I could think of. At work, you want to stand out from the "water bottle" people. At parties/bars maybe you don't want to drink alcohol, but still want something in your hand while you're mingling.

It's honestly a fine product. It's just overpriced by about 2 or 3 times what it should be.

The appeal was people who don't drink alcohol get some water that lets them fit in with the drinkers at first glance.

And it doesn't make it clear they're judging everyone around them for lack of palate and sense.

(Maybe that's just me)

I mean, buying a bottle of water is at least a dollar too.

At the super market? I pay 0,29€ for 1,5l or 0,15€ for 0,5l.

If it is at a gas station 1$ seems really cheap though.

Agreed, but you won't find this stuff in a gas station for $1. That's not how you make a billion dollars.

Some people live in places where the tap water tastes like chemical asshole. Or they travel. Whatever the reason, buying water happens.