Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts

Stopthatgirl7@lemmy.world to Technology@lemmy.world – 920 points –
Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts
nbcnews.com

Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok. 

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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That's what happens when you cater to Nazis

That you lose only 18% of your users?

I mean that's millions of people, that's not nothing

Tens of millions. I recall Twitter having around 400 million users before the buyout, so an 18% loss would be nearly 80 million.

And don't forget that it might be offset by increased bot activity.

It's probably about 40% of the non bot users.