What happened to the Duolingo icon?

NightoftheLemmy@sh.itjust.works to

Asklemmy@lemmy.ml – 217 points – 3 months ago

Is it just me or does the Duolingo bird looks sad/old/tired? What happened to the previous icon?

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Attention grabbing apparently.

https://stealthoptional.com/apps/duolingo-icon-looks-sad-old/

Changing the Duolingo icon to look sad, old, and wrinkled is a strategy to make users curious, so they open the app to see if there are new updates or content. In other words, Duo is only trying to get your attention.

This tactic is rooted in the psychological effect known as the "novelty effect," where new stimuli can temporarily increase engagement and motivation. Snapchat similarly employs this strategy with the red dot and yellow dot on the Bitmoji.

It just reminded me how long it had been since I'd launched it so I just uninstalled it lmao

haha I did the same

God I hate marketing bullshit like this.

Sooo Duolingo is a tamagochi now

Yep. I figured this is what had happened and it definitely worked on me. 🙃

Yeah Duolingo uses the novelty effect a lot

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Oh, I didn’t know that.

Makes sense. My partner was showing it to me "see? It's probably because I've got notifications muted" unmutes notifications, "no that isn't it" then I suggested they complete a lesson to see if it changed and it still didn't, so she put it away. Later I heard that the app notified her that two of her friends congratulated her for starting to again.

It's a cute program, but wow does it hector people.

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