Microsoft is testing Game Pass ads on the Windows 11 Settings homepage

ForgottenFlux@lemmy.world to Technology@lemmy.world – 330 points –
Microsoft is testing Game Pass ads on the Settings homepage - gHacks Tech News
ghacks.net

Microsoft's announcement: "We are introducing a new Game Pass recommendation card on the Settings homepage. The Game Pass recommendation card on Settings Homepage will be shown to you if you actively play games on your PC. As a reminder – the Settings homepage will be shown only on the Home and Pro editions of Windows 11 and if you’re signed into Windows with your Microsoft account."

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You want to advertise to me in the OS? Don't charge me $200 for the OS then!!

The funny thing is, there isn’t even really a free OS with ads. At least none that I know of. Linux is open source and thus usually non commercial. Worst case you get a "please donate" the first time you log in. macOS is technically free (although you kinda subsidize it through the hardware, I suppose) and it doesn’t have ads and even chrome OS is ad free afaik. It’s really only Windows and some Android flavours, usually those running on very cheap chinese devices. And Samsung of course.

Ubuntu has ads, or at least takes money to have shortcuts to Amazon and the like

Edit: I might be wrong here, please read the replies

To my knowledge, this hasn't been the case for nearly a decade, after the backlash they received specifically for it.

Thank you, I haven't used Ubuntu for nearly a decade 😅 I've updated my comment suggesting people look at the replies

IIRC macOS will sometimes beg you to subscribe for more iCloud disk space. Far better than Windows, but still an ad.

Yeah and Apple TV, Apple Music, and care plan advertising. It's not as in your face though.

It’s less begging than a "Your iCloud storage is full. Want some more?" which is fair in my books.

This is what finally got me to switch to Linux years ago. Back when Virtual machines were relatively new I was messing around with them and hated having to scrounge for windows licenses to use in the VM's. (Back then you had to enter the CD Key to begin installing the OS, they didn't have trial periods, or 'activate later' options) started using Linux in VM's to try it out, and boom 15 years later, I'm never going back.

What's interesting is that they haven't been enforcing antipiracy all that heavily.

Maybe they're making more money now from ads shown in pirated copies of Windows than they do from actually selling Windows.