YouTube looks to be testing server-side ad injection to counter ad blockers

AnActOfCreation@programming.dev to Technology@lemmy.world – 615 points –
YouTube looks to be testing server-side ad injection to counter ad blockers
9to5google.com
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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It does matter because it inspires newer platforms that aren't as shitty like Lemmy, PixelFed, Mbin, and PeerTube.

We're about to have a great big shattering of the internet and I'm all for it. Collating the pieces will be a pain in the ass for a couple years but some handful of nerds out there blessed by the spirit of Ritchie will create a tool for it, and what's left of our world will be a better place for it.

This one's on my bingo card.

Question, if a square on your bingo card is titled, "collapse of society," can I still use it for this?

I've been just recommending Lemmy out there as the new internet, which us what this feels like to me, IS like the old internet again!