Desperate or just business as normal?

Thief@lemmy.myserv.one to Technology@lemmy.world – 701 points –
US Redditors to Earn Real Money for Gold, Karma: Reddit App Hints at Rewarding Contributor Program
techtimes.com

Make content, get paid.

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This is going to be super easy to exploit

Not really. I expect that the cost of gold will be higher than the pay.

You're over estimating the payout. I'd imagine it to be something like the creator gets 10 cents of the 3$ a gold costs.