YouTube tests server-side ads to make your coveted blocker obsolete

downpunxx@fedia.io to Technology@lemmy.world – 691 points –
YouTube tests server-side ads to make your coveted blocker obsolete
yahoo.com

YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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There's already a filter for UBO that blocks it. That was much quicker than I expected. Works and is further down this thread.

It’s only a matter of time until YouTube stops that as well.

It's an arms race. But there's not a weapon that doesn't have a counter, even if that counter is mutually assured destruction. YouTube's efforts are inevitably a futile chase that does little more than keep their shareholders happy that they're chasing the dragon.

Possibly, but as long as they are not completely server-side (which they can't be, they want to target people) then they are fighting on hostile ground.

Of course there are attempts to lock down PCs so that ad companies can tell it what to do (probably with some DRM argument), but we're not there yet.

Then on to the next one. Google won't get a dime from me. They can't stop it, even if I have to set up something for my computer to record my videos while I sleep so I can watch them on a video player the next day, I will not watch ads.