Starbucks’ CEO is out. Chipotle’s Brian Niccol is taking over
cnn.com
The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.
Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.
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That's just the way they want it. Kill all competition by operating at a loss and offsetting losses over the long term
Chipotle was good years ago.