As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch
adonis@kbin.social to 
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As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.
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Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.
“Hey bros wanna see me light $40 billion on fire?”
The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.
Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.
Please call them Elon's x-crements instead.
It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.
I've worked in a founder led business and this is why I quit.
I'd spend forever working on a project to build a satellite site then suddenly we don't want that anymore - bin the recipes we want a full main site redbrand.
Bye.
Feel you, I've been working with this kind of person but he was pushed away a few weeks after my arrival. He still had time to make an impression though, his genius move was to tell each team that the others hated them, which had no effect because we talked to each others...