Most of the 100 million people who signed up for Threads stopped using it

L4sBot@lemmy.worldmod to Technology@lemmy.world – 350 points –
Most of the 100 million people who signed up for Threads stopped using it
arstechnica.com

Most of the 100 million people who signed up for Threads stopped using it::"We're seeing more people coming back daily than I'd expected," Zuckerberg said.

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So we're gonna sit here and pretend that there weren't automatic sign-ups for Instagram users? They got signed up without choice. Facebook did that.

Edit: I was wrong! I remember reading about this early on, but I think I read misinformation. Sorry about that.

It wasn't automatic. Not sure where you got that idea. But you had to get the app and then sign in using your Instagram account to set up the thread profile. They had "shadow copies" of your Instagram profiles on threads so for example you could sub to someone's profile and when they'd join threads you'd get their activities. But no it wasn't automatic.

Upvoted for your edit. Publicly admitting you're wrong has become too rare.

I have no problems publicly admitting that you are wrong.

I think because people's egos are more fragile than ever these days. Being wrong is like end of the world.

This is the key. There certainly were NOT 100mm people that signed up of their own accord.

There's no such thing as 100mm people. That's just 10cm, even infants are taller than that.

It was super easy to sign up but ultimately it’s missing a lot of features and is why people didn’t stick around. There’s still no search or hashtags so finding content that interests you is basically luck with the algorithm.

While it wasn’t entirely automatic they’ve showed ads for it in Instagram that easily fooled you into assuming, that the only way you can continue using Instagram was by creating a Threads Account.