Twitter Inc. is starting to provide revenue for impressions

Technology@lemmy.world – 79 points – 1 years ago

While there's nothing inherently wrong with this, the current state of the social media meta is to purposefully stir up drama and ragebait for clicks. Now aside from just impressions and clout, people will have an actual monetary incentive to do so.

It kinda makes the idiom "any publicity is good publicity" true in a sense.

https://mastodon.social/@flexghost/110708775736595511

I try to keep an open mind, especially because I'm immigrant who has other concerns outside the US sociopolitical sphere, but this is exactly one of the things I immediately saw happening given the demographic of people paying for Twitter Blue.

As your share of our ads revenue in replies, you're receiving $7,036.

Holy shit that’s a lot of money* for spreading hate.

*The tweet doesn’t specify what time frame/window this amount was generated within. Could be the users entire time on the bird site, or for just last week…

Seems like it's monthly? Or that's what some of the people in that thread are saying.

That's still a Holy Shit then.

Maybe this can be considered motive for future cases of extremists on the platform encouraging their communities to commit atrocities.

I could record my dad's hour-long Fox News-inspired rants and convert them into one-sentence hate speech tweets for a side gig if they're going to pay well for generating ragebait