As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch
techcrunch.com
It's not just lemmy that's benefiting from Elon Musk.
You are viewing a single comment
It's not just lemmy that's benefiting from Elon Musk.
To be honest, for me it absolutely was the rebranding that made me delete the app.
Why? I'm really curious what difference the rebranding made to users
Imagine your favourite fancy restaurant suddenly adopts an extreme “Batman” theme. Same food, but just hardcore decorated a la the Dark Knight. You’d probably still go there, but you’d have a different time. And you’d reconsider the types of people you’d bring there, etc.
Brand is far more than the logo in the top corner, and I think marketing textbooks are going to use Twitter -> X as an example of how not to do things.
Now I'm imagining meeting a professional contact at a classy Italian sit down place, but the waitress greats us with a deep gravely "I'm Batman."
Thank you for building that moment for me. And yeah, I see exactly your point now. If I hadn't already left X, I would be concerned about sharing a personal and professional brand with it.
For me personally it was simply a gut feeling of how stupid that name and logo looked on my screen. I was of course annoyed but everything else going on before, but that didn’t yet push me away. This is a minor thing, but it was the tipping point.
It's stupid and unnecessary.
If you said it was the final nail in the coffin, sure. But for that to be the only reason?? Why??
Are you one of those “my brand truck is better than yours because … bowtie” types?
You are jumping into conclusions. See my other answer here https://lemmy.world/comment/2511227