It's not just you — no one is posting on social media anymore
Uranium3006@kbin.social to 
businessinsider.com
Social media is on the decline. Instagram is all ads. No one's posting on BeReal. TikTok is for influencers. The new place for sharing: group chats.
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I don't get group chats. It seems like the worst parts of IRC had a baby with the worst part of internet forums and created a thing destined to make you always late to the party.
And woe betide those who get into a group chat with a bunch of chatty people who never stop texting. Then you turn off notifications for it and you miss all kinds of things.
OMG this. Every chat app needs a way to rate-limit notifications, but I've yet to encounter a single one that does.
what did it take from internet forums that IRC couldn't have realistically already done?
Most group chats to me are pretty much the same as IRC was back in the day, unless you examined the protocols themselves. Upload limits are also much larger (except for that brief period skype was popular and you could upload gigabytes)
Honestly the only thing group chats are bad at is archiving, and it's mainly because it's designed for real-time conversation (so people are spamming more) and sites can't search the stored text at all.
I must not understand what group chat is. I have two friends where the three of us group text each other daily and it’s pretty neat.