TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'

L4sBot@lemmy.worldmod to Technology@lemmy.world – 478 points –
MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'
businessinsider.com

TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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yet there was no legislation put in place to target this behavior

Why is the solution to every problem outlawing something?

"We need to do something about prostitution. Let's outlaw it!"

"We need to do something about alcohol. Let's outlaw it!"

"We need to do something about drugs. Let's outlaw them!"

"We need to do something about gambling. Let's outlaw it!"

All of it... a bunch of miserable failures, which have put good people in prison and turned our whole country into a goddamn police state. You can't outlaw technology without international treaties to make sure every other country follows suit. That barely works with nuclear weapons, and only because two cities exploded by the bombs and at least a couple decades of being afraid of a nuclear apocalypse.

What the hell do you think is going to happen if we make moves on AI? China takes the lead, does what it wants, and suddenly, it's the far superior superpower. The end.

Hell, how do we know this isn't China propaganda running on China's propaganda platform?

How is making it illegal to steal a person's face and make them say things they never agreed to going to make China an AI super power?

Not gonna lie my dude you have a luke warm take

How is making it illegal to steal a person’s face and make them say things they never agreed to going to make China an AI super power?

One, fraud is already illegal, and there's plenty of other laws to use in this situation. And none of those laws apply to other countries. A country like China doesn't give a shit, and will gladly use AI to dupe American audiences into whatever they want to manipulate.

Two, as soon as you ask Congress to enact some law to defend against the big bad AI monster under your bed, it's going to go one of two ways:

  1. They push some law that's so toothless that it doesn't really do anything except limit the consumer and put even more power into the corporations.
  2. They push a law so restrictive that other countries take advantage of the situation and develop better AI than we have. And yes, a technology this important has the ability to give one country a huge advantage.

It's an arms race right now. Either we adapt to these situations with enforcement, education, and containment, or other countries will control our behaviors through manipulation and propaganda. More laws and legislation is not going to magically fix the problem.

Copyright infringement was also already illegal, but mass copyright infringement on major platforms didn't really get handled until the DMCA came out with specific responsibilities for how platforms had to handle copyright infringement.

Like, if you let 15 seconds of the wrong pop-song appear in a YouTube vid they will come after you because YouTube has to avoid being liable for that infringement, but the phone companies can let scammers run rampant without consequence.

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At no point did you come anywhere close to anything that can be considered a rational thought

Or you could propose alternative solutions instead of building a weird straw man with sex workers and gin.

Are you seriously comparing alcohol. To people stealing someone's likeness to commit fraud?

That's already illegal though

If you can prove it. Which takes time and money. It would be far better to update laws to keep up with our tines and put a stop to it before it begins.

What's being done to Mr Beast, and also Tom Hanks. Is nothing short of Identify theft.

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